I still don’t understand the decision to keep displaying Summer Reading books every year and give the display a different sign and name. We all know what high school kids are coming in for during this time of year and for the vast majority of them all they want is the books they’re assigned to read. There isn’t a lot of follow through or add on purchases with summer reading books, unless the customer needs another summer reading book.
Could we just go back to having a “Summer Reading” sign, please? It would make helping those customers a lot easier. We wouldn’t have as many people wandering the sales floor looking lost. I know the hope is that we can hook these customers and keep them coming back to buy more, but it’s been quite a few years since we’ve dropped the “Summer Reading” sign and we don’t really see these people coming back in for more books.

…until next year for the new Summer Reading list.