I had a reader send me an email about how the company sent out some communications about a high profile CD release from artist “X” and the album tentatively titled “Strange.” I don’t think they really needed to go through all that trouble. Not only was it not very secret, countless articles about Prince’s new album can be found everywhere, but Target and other big box type stores had it available for purchase last week.

For music releases especially I’d say, don’t bother…