With the changes forthcoming on how we’ll be selling tablet devices, I’ve been wondering lately what silly marketing tactics would be utilized. Acronyms are always fun to figure out and with “Electronic Reader” being a good portion of the silly “herpaderp” phrase, I didn’t think it would be too much of a challenge to figure out the rest, and, really, it’s not too difficult to think something like this would happen after they named the initial device the “nook-e-reader.” Or how the Glowlight is “good in bed.”