Exponential
These mascot teddy bears we’re selling are pretty cute. They even come with a companion dog plushy now. We’ve been selling them fairly successfully and if it somehow brings about a love for reading books, then I’m fully behind that. Maybe selling a larger version of the stuffed bear will foster an even greater love of reading? Who knows? What I do know is that the larger versions we sold last year were amazingly popular. We couldn’t keep the bears on the shelves! I don’t doubt that in the future we’ll be selling 6 foot tall stuffed bears and 16 foot tall giraffes and I’ll be first in line for that giraffe for sure.